by Fabletics Co-Founder Looks Back on 10 Years of Fashionable Fitness Gear
In the world of activewear, Fabletics has been making a name for itself for the past 10 years. Co-founded by Kate Hudson, Don Ressler, and Adam Goldenberg, Fabletics has been providing stylish and high-quality fitness gear for women, promoting the idea that workout clothes can be both functional and fashionable. As the brand celebrates its 10th anniversary, co-founder Don Ressler takes a look back at the journey of Fabletics and the impact it has had on the activewear industry.
Fabletics was founded in 2013 with the mission to offer women stylish and affordable activewear. The brand quickly gained popularity with its unique business model that offered a subscription service for monthly curated outfits. The brand’s success was also attributed to its strong online presence and a focus on community building through social media and influencer partnerships.
Co-founder Don Ressler attributes the success of Fabletics to its commitment to providing high-quality products at an accessible price point. “From the very beginning, we set out to disrupt the activewear market by offering fashionable and functional workout gear at a fraction of the cost of traditional brands,” says Ressler. “We wanted to make activewear accessible to all women, regardless of their budget.”
Fabletics quickly gained a loyal following, with customers praising the brand for offering trendy and comfortable workout gear. The brand’s commitment to inclusivity and body positivity also played a significant role in its success, with Fabletics offering an extensive range of sizes and styles to cater to diverse body types.
Over the past 10 years, Fabletics has continued to evolve and expand its offerings. In addition to its signature leggings and sports bras, the brand now offers a wide range of activewear, including tops, jackets, and accessories. Fabletics has also expanded its size range, offering activewear in sizes XXS to 4X, to ensure that all women can find something they love.
One of the brand’s most significant achievements is its commitment to sustainability. Fabletics has made a conscious effort to incorporate eco-friendly materials into its products, such as recycled polyester and organic cotton. The brand has also implemented sustainable practices in its supply chain, aiming to reduce its environmental impact.
In addition to its commitment to sustainability, Fabletics has also made a positive impact on the community through various social and charitable initiatives. The brand has partnered with organizations such as Girl Up and the United Nations Foundation to empower women and girls around the world. Fabletics has also supported various causes, including breast cancer awareness and mental health advocacy, through its charitable initiatives.
As Fabletics celebrates its 10th anniversary, co-founder Don Ressler reflects on the brand’s journey and the impact it has had on the activewear industry. “It’s incredible to see how far Fabletics has come in the past decade,” says Ressler. “We are proud to have created a brand that not only offers stylish and functional activewear but also promotes inclusivity, sustainability, and social responsibility. We are grateful to our loyal customers, who have been with us every step of the way.”
Looking ahead, Ressler and the Fabletics team have ambitious plans for the future. “We are constantly exploring new ways to innovate and improve our products and services,” says Ressler. “We want to continue to inspire women to lead healthy and active lifestyles while feeling confident and comfortable in their workout gear. We also aim to expand our global footprint and reach even more women around the world.”
As Fabletics marks its 10th anniversary, it is evident that the brand has made a significant impact on the activewear industry. With its stylish and inclusive approach to fitness gear, Fabletics has redefined the way women perceive and purchase activewear. As the brand continues to grow and evolve, it is clear that Fabletics will continue to be a trailblazer in the activewear industry for years to come.
