Plano-based Urban Hydration expands distribution to Target, Ulta, and CVS with their clean skincare products

Urban Hydration, a Plano-based clean skincare brand, has recently made a big splash in the beauty industry by earning coveted shelf space in major retailers such as Target, Ulta, and CVS. This is a significant milestone for the brand, which was founded with a mission to provide high-quality, natural skincare products at an affordable price point.

Founded in 2010 by Psyche and Vontoba Terry, Urban Hydration started as a way to address the lack of clean, affordable skincare options for people of color. The husband-and-wife duo wanted to create products that not only worked well but also used natural ingredients that were safe for all skin types. This commitment to clean beauty has been a key factor in Urban Hydration’s success and has resonated with consumers looking for skincare products that are both effective and environmentally friendly.

One of the brand’s standout products is their Honey Probiotic Collection, which includes a facial lotion, cleansing oil, and nourishing body cream. Infused with honey and probiotics, these products work to hydrate and nourish the skin while promoting a healthy microbiome. The Honey Probiotic Collection has quickly become a fan favorite, with customers praising its soothing and moisturizing properties.

In addition to their Honey Probiotic Collection, Urban Hydration offers a wide range of skincare products, including cleansers, toners, masks, and serums. All of their products are free from harsh chemicals such as sulfates, parabens, and phthalates, making them safe for even the most sensitive skin types. The brand also sources ethically and sustainably, using ingredients like coconut oil, shea butter, and avocado oil to create effective, nourishing skincare solutions.

Urban Hydration’s commitment to clean beauty and sustainability has caught the attention of major retailers such as Target, Ulta, and CVS. These partnerships have allowed the brand to expand its reach and bring its products to a wider audience. By being available in these national retailers, Urban Hydration has been able to connect with consumers across the country who are looking for natural skincare options that are both affordable and effective.

The brand’s presence in Target, Ulta, and CVS also speaks to the growing demand for clean beauty products in the mainstream market. As consumers become more conscious of the ingredients in their skincare products, they are seeking out brands like Urban Hydration that prioritize transparency and sustainability. By offering high-quality, natural skincare options at accessible price points, Urban Hydration is meeting this demand and providing a solution for those looking to make healthier choices for their skin.

Urban Hydration’s success at securing shelf space in major retailers is a testament to the brand’s dedication to quality and integrity. By staying true to their mission of providing clean, natural skincare products that work for all skin types, Urban Hydration has been able to build a loyal customer base and gain recognition within the beauty industry. Their partnership with Target, Ulta, and CVS is a significant milestone for the brand and a testament to the growing popularity of clean beauty products.

As Urban Hydration continues to grow and expand its reach, it is poised to become a leader in the clean skincare space. With a strong commitment to quality, sustainability, and affordability, the brand is well-positioned to meet the needs of consumers seeking natural skincare options that deliver results. By earning shelf space in major retailers like Target, Ulta, and CVS, Urban Hydration is proving that clean beauty can be accessible to all and is here to stay.